Using Social Network Analysis to Identify the Critical Factors Influencing Residents’ Green Consumption Behavior

Green consumption is an important tool to accelerate the circular economy and promote sustainable development. The identification of critical influencing factors for green key promoting behavior (GCB). Firstly, based on joint framework theory planned (TPB) attitude–behavior–context (ABC) theory, we summarized 32 from six dimensions: consumer attitude, cognitive factors, sense responsibility, economic government regulation, product supply. Secondly, Delphi method was used modify optimize initial factor index. Thirdly, constructed a social network analysis (SNA) model determine causal relationships between each factor. All were divided into driving result via calculation degree centrality, paths residents’ GCB ultimately determined. Finally, empirical research results, corresponding countermeasures suggestions put forward. results show that top five include purchase intention, willingness pay, risk perception, certification, publicity education, price, attribute information. Among them, price are in GCB.